We shoot chrome and grey references in the same light as the plate. HDRI is a start, not a finish: we rebuild key and edge in the renderer until the contact shadows sit.
If the physical product cannot be there, we still light an empty stand so the CG object inherits the same wrap. The test is simple , if a producer can point to the render in the first second, we go back.
Materials are photographed, not guessed. Polarisation, roughness, and a measured white help more than a downloadable ‘studio HDRI’ from a different room.
Grade happens with the composite, not before. A plate graded in isolation will fight the CG no matter how good the look-dev was.
We deliver layered files when the contract asks, and flattened masters when it does not. Either way the public image is one picture.
Ateglobal is a photo and video studio on Rue Mercière, between the Saône and the Rhône. We work for chefs, bouchons, wine estates, silk weavers, textile brands and the agencies who represent them. Food is half of what we do. We shoot in working kitchens, during service when we can, and in our own studio kitchen when a dish needs more time. The other half is textiles and craft. Silk, wool and leather need careful light to show weave and colour, and we photograph them next to the real sample on a calibrated screen. Stills and film come out of one plan and one grade. A menu, a lookbook and a short film can all be made in the same two days.