A day that must produce a campaign still and a film rarely fails on cameras. It fails on light that cannot travel from a locked hero frame into coverage.
We start with the still: key, fill, and edge that will also read at 24 or 25 fps. If a beauty dish is too small for a moving subject, we change the modifier before we change the shot list.
The stills art director and the DP share a plot, not two plots taped to the same wall. Gels, diffusion, and practicals are decided in pre-production with both names on the PDF.
On the day, tethered stills are the rehearsal for motion. If the still is wrong, the film will not rescue it. If the still is right, coverage is a question of blocking, not of reinventing the key.
When a client needs a hard beauty frame that will never move, we protect a short window for that modifier and then rebuild for motion. Honesty about time is cheaper than a relight that eats lunch.
Ateglobal is a photo and video studio on Rue Mercière, between the Saône and the Rhône. We work for chefs, bouchons, wine estates, silk weavers, textile brands and the agencies who represent them. Food is half of what we do. We shoot in working kitchens, during service when we can, and in our own studio kitchen when a dish needs more time. The other half is textiles and craft. Silk, wool and leather need careful light to show weave and colour, and we photograph them next to the real sample on a calibrated screen. Stills and film come out of one plan and one grade. A menu, a lookbook and a short film can all be made in the same two days.